BREAKING NEWS – 20.07.2023

In the press release of July 17th, 2023, Promotica SpA – a loyalty agency specializing in the implementation of marketing solutions aimed at increasing sales, loyalty, and brand advocacy, listed on Euronext Growth Milan – announces the signing in June 2023 of agreements for three loyalty campaigns in the large-scale retail sector, for a total amount of € 3.20 million. Regarding these agreements, the first took place with Coop Alleanza 3.0, and concerns the design and management of “Qui da Noi,” a short collection that will end on August 6th, 2023. This consists of a collection of Egan porcelain (an Italian brand with a contemporary style focusing on color, design and home accessories) inspired by Italian villages and towns, their alleys and inhabitants. The collection, among others, includes New Bone China porcelain products such as coffee glasses, bowls, small and medium jars, mugs and sugar bowls, with hand-applied decorations. The second collaboration is with Tatò Paride, and takes the form of a short collection in porcelain signed by Egan and created with the involvement of artist Romero Britto. This one will end on September 30th, 2023, and includes a breakfast set with coffee cups with saucer, teacups with saucer and teapot, sugar bowl, mug and tray.  Finally, the third agreement was signed with Italmark, and concerns a campaign that allows people to collect Celly accessories made through the famous Keith Haring graphics. The campaign, which will end on September 20th, 2023, provides the opportunity, through a small contribution, to obtain: a smartphone lanyard, a necessaire, earphones, a laptop backpack, wireless headphones, a magnetic clutch bag, a powerbank, and wireless speakers. Diego Toscani, CEO of Promotica, commented, “June was a very busy month that allowed us to achieve important professional satisfactions. In this last period we launched three important short collections of which we are very proud because on the one hand they confirm the trust in us by customers, and on the other hand they enable us to offer consumers high-quality products such as Egan ceramics and Britto porcelain.” Taking the press release into consideration, we confirm our recommendation: target price € 7.00, rating BUY and risk MEDIUM

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