BREAKING NEWS – 09.11.2023

In a press release of November 6, 2023, Promotica SpA – a loyalty agency specializing in the implementation of marketing solutions aimed at increasing sales, loyalty and brand advocacy, listed on Euronext Growth Milan – announces that it has signed, at the Group level, contracts related to loyalty campaigns amounting to over € 53.00 million with major national and international players in the large-scale retail trade and the Energy sector. In particular, four campaigns, for a total of € 44.00 million, were launched during October and early November, while the remaining part (about € 9.00 million) will be launched by the end of the year. The new campaigns were developed with national companies, active in the large-scale retail and Energy sectors, namely: Apulia Distribuzione, Bennet, Caddy’s, Carrefour (Puglia Distribuzione), Coop, Conad, Edison Energia and Végé. Added to these is also the campaign launched on the foreign market for Co-op Hungary, an international player operating in the large-scale retail sector and one of the leading retail chains in Hungary. This operation confirms the success of the choice made in the first part of the year, relating to the launch of the Promotica International division, aimed at strengthening the Group’s positioning abroad and encouraging entry into new markets. The Group’s extensive experience in the loyalty field and in the implementation of tailor-made loyalty programs allows the Group to manage all phases of campaigns directly, from ideation to product implementation, positioning itself as an ideal consultant in the industry. The press release reflects what was anticipated during the publication of the half-year financial statements and confirms the Company’s positive performance. We confirm our estimates: target price € 7.00, rating BUY and risk MEDIUM.

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