BREAKING NEWS – 05.07.2023

In the press release of July 3rd, 2023, IDNTT, a MarTech Content Factory active in omnichannel content production, listed on the Euronext Growth Milan market and the open market segment “Quotation Board” of the Frankfurt Stock Exchange, announced that it has exercised its option right on the acquisition of an additional 15.0% stake in the share capital of In-Sane! Srl (a developer of high-yield influencer marketing strategies) from non-operating partner Perseo Srl, at a price of €360,000. The acquisition of 60.0% of the share capital of In-Sane! Srl, as per the press release issued as of November 16th, 2022, in fact, included a call option granted to IDNTT, together with a put option granted to Perseo Srl, of an additional 15.0% stake, exercisable by 2025, at a price calculated based on a multiplier of the EBITDA of In-Sane! Srl, with price adjustments made based on the net financial position and results achieved by In-Sane! Srl in the fiscal year ending December 31st, 2022. The operation is strategic in the perspective of IDNTT’s growth. In fact, the Company has started a synergistic path of digital content creation with influencers and content creators, using the expertise and innovative approach of In-Sane Srl. This allowed IDNTT to approach the world of Generation Z and Alpha, thus opening up new revenue lines and opening up new opportunities for growth.  In particular, In-Sane! Srl closed fiscal year 2022 with revenues of € 9.70 million, up over 115.0% from 2021, enabling the Group to record pro-forma consolidated revenues of € 19.60 million. The acquisition of an additional 15.0% of the share capital of In-Sane! Srl by the Group reinforces our positive view on the security. Taking into consideration what has been communicated, we confirm our recommendation: rating BUY, Target Price € 6.80, risk Medium.

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