BREAKING NEWS 04.12.2024

In the press release dated December 3rd, 2024, Promotica S.p.A. – a loyalty agency specializing in the development of marketing solutions aimed at increasing sales, loyalty, and brand advocacy, listed on Euronext Growth Milan – announced the launch of five loyalty campaigns in November 2024 for major players in the retail sector, including Coop, Carrefour, and the DESA Group, with a total value exceeding € 24.00 million. For the DESA Group, known for brands such as Chanteclair, Vert, Quasar, and Spuma di Sciampagna, a short collection of Goofi ceramics was developed in collaboration with Egan. For Carrefour, the “Qui da Noi” collection was introduced, featuring hand-decorated porcelain products. Unicoop Tirreno and Coop Centro Italia are offering glasses from the Jingle Bells collection by Easy Life, while Coop has launched a collection dedicated to the “EDO” cookware line by Alessi.  As part of this initiative, the Coop Food Village will kick off in Parma in December and make stops in 16 Italian cities, concluding its journey in June. The goal of the Village is to strengthen the relationship between Coop and its current and potential customers by offering them the opportunity to explore the Coop world, discover branded products and new offerings, and celebrate the excellence of Italian territories. In conclusion, the acquisition of these new contracts represents a significant step toward the consolidation and strategic development of the business, reaffirming the objectives outlined by the company at the time of its IPO and highlighting Promotica’s ability to effectively meet the needs of major national and international players in the sector. Based on the press release, we confirm our estimates: target price € 6.50, rating BUY, and risk Medium.

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