BREAKING NEWS 09.09.2024

In the press release dated September 4th, 2024, Promotica SpA, a loyalty agency specializing in the creation of marketing solutions aimed at increasing sales, customer loyalty, and brand advocacy, and listed on Euronext Growth Milan, announced the launch of its first loyalty campaign in Australia with Drakes Supermarkets, the largest independent grocery retailer in the country. The campaign, which will run until November 12th, rewards customer loyalty with products from the renowned Italian company Giannini, a leader in the design and production of household items since 1951, including vacuum-sealed glass containers, bags, and bottle caps. This initiative marks an important milestone in Promotica’s international expansion, following recent partnerships with Profi in Romania and Stokrotka in Poland, thanks to the dedication of its International division and the leadership of an experienced management team. This project not only positively contributes to the execution of the company’s development plan but also highlights Promotica’s growing presence in the international landscape. Considering the press release, while we await the management meeting and to review the half-year results, we maintain our estimates: target price € 6.50, rating BUY, and risk Medium.

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