BREAKING NEWS – 23.12.2024

In the press release dated December 19th, 2024, Casta Diva Group SpA, a multinational company listed on Euronext Growth Milan, active in the communication sector for the production of branded content, viral videos, digital content, films, and live music entertainment, announced that its subsidiary G2 Eventi Srl has finalized, with the approval of the Board of Directors, the acquisition of 100% of the share capital of Artificio Italiano Srl (“AI”). AI is one of the leading event agencies operating in Italy and abroad in the field of large-scale celebratory events, as well as the operator of the creative studio Kitonb, active since 1998. Founded in 2017, AI is led by Angelo Bonello, Fabrizio Minasi, and Alberta Nunziante. Bonello, an artist specializing in Light Art, is internationally renowned for works such as the luminous sculptures displayed on the terrace of Teatro alla Scala in 2023 and in Piazza della Scala in 2024, as well as the “Run Beyond” sculpture recently acquired by the municipality of Riyadh. Minasi and Nunziante, co-founders of AI, have contributed to the company’s success with their creative, relational, and organizational skills. With solid expertise in the field of large-scale celebratory events, AI brings distinctive competencies to Casta Diva Group, as demonstrated by its shows and performances at major events in Europe, Asia, Africa, and the Middle East. Over the years, AI has established privileged relationships with leading artists and partners specializing in large-scale global events. The collaboration between the two entities, now formalized through the acquisition, has been active for several years, enabling the Group to undertake highly significant projects. The partnership began with the Light Is Life project, created for Bergamo and Brescia Italian Capital of Culture 2023, and further strengthened with the assignment of the Closing Ceremony of the Mi-Co 2026 Paralympic Games. To ensure managerial continuity, AI’s founders—Angelo Bonello, Fabrizio Minasi, and Alberta Nunziante—will continue collaborating within the company. Specifically, Fabrizio Minasi will take on the role of Chairman, while Francesco Paolo Conticello, Creative Director and Communication Director of G2 Eventi, will be appointed CEO of AI, which will be renamed and rebranded as Casta Diva Art & Show. The company will maintain its corporate autonomy under the direction and coordination of G2 Eventi. Paola Gagliardo will serve as the third member of the Board of Directors. The total value of the operation for 100.0% of AI has been set at € 0.09 million, with payment completed as of the closing date (the date of the press release), including synergies and contributions planned by Casta Diva Group within the Industrial Plan framework. The acquisition was financed through Casta Diva’s cash reserves without resorting to bank debt or other funding sources. At the time of closing, AI’s net financial position was neutral. Additionally, the transaction includes the transfer to G2 of the Artificio Italiano and Kitonb brands for a period of ten years. On the same date, Angelo Bonello, Fabrizio Minasi, and Alberta Nunziante signed a Management Agreement binding them to AI for the next three years, with a non-compete clause valid for the contract’s duration and an additional two years thereafter. The agreement also provides for the possibility of renewal at the end of the initial term. In conclusion, the acquisition of Artificio Italiano by Casta Diva Group marks a milestone in the Group’s strategic growth path. With the creation of the new division, Casta Diva Art & Show, the Group further solidifies its position in the celebratory events sector and international artistic productions. This transaction not only unites two entities known for their creative and operational excellence but also lays the foundation for a collaboration aimed at setting new standards in the organization of events and ceremonies. The integration of Artificio Italiano into Casta Diva represents not only a portfolio expansion but also an enrichment of creative and strategic know-how. This union paves the way for entering a new market that aligns with the objectives outlined in the Group’s Industrial Plan, ready to embrace future challenges and opportunities in the international event and art landscape. In light of the details provided in the press release and pending further evaluation of the acquisition’s effects, we confirm our recommendation: Target Price € 3.20, Rating BUY, and Risk Medium.

Leggi il pdf