BREAKING NEWS – 10.12.2024

IDNTT Launch “Season Pass” Ticker: IDNTT IM Price: € 2,88 Rating: BUY, TP: € 6,60 Risk: Medium   Click here to see the report   In the press release dated December 10, 2024, IDNTT, a MarTech Content Factory specializing in omnichannel content production, listed on the Euronext Growth Milan market and the open market “Quotation Board” of the Frankfurt Stock Exchange, announced the release of its new product, “Season Pass.” This initiative aligns with the company’s consumer market business model, which focuses on transforming content creators into brands, their content into products, and their followers into consumers. Season Pass is an annual subscription designed to provide fans of a content creator access to exclusive video games, content, and experiences related to their favorite Talent. The first Season Pass, offered by IDNTT+ at an annual cost of €25.00, is dedicated to Ettore Canu, known as “LYON,” one of Italy’s most influential gamers. LYON, renowned for his “Let’s Play” videos featuring games such as Minecraft, Roblox, Among Us, and GTA 5, boasts nearly 7 million followers across his platforms and 8 billion YouTube views. In 2020, he earned an Italian Guinness World Record for selling over 220,000 copies of his debut comic book, while his merchandise line consistently achieves hundreds of thousands of annual sales, including items such as apparel, collectible cards, and ice cream. Season Pass, developed internally by IDNTT+, is positioned as a subscription-based digital entertainment platform, comparable to Netflix or Amazon Prime Video. However, it is specifically tailored to offer exclusive content and custom-designed video games that reflect the storytelling and image of the Talent. The cornerstone of the project is its exclusivity, granting fans access to a “club” with content available only to subscribers. This approach creates a win-win model: creators can increase interaction, loyalty, and monetization within their community, while fans gain privileged access to unique Premium content, deepening their connection with their favorite Talent. In light of this announcement, we confirm our recommendation: Target Price €6.60, BUY rating, and MEDIUM risk.

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