BREAKING NEWS 10.03.2025

In the press release dated December 3rd, 2024, Promotica S.p.A. – a loyalty agency specializing in the development of marketing solutions aimed at increasing sales, loyalty, and brand advocacy, listed on Euronext Growth Milan – announced the launch of five loyalty campaigns in November 2024 for major players in the retail sector, including Coop, Carrefour, and the DESA Group, with a total value exceeding € 24.00 million. For the DESA Group, known for brands such as Chanteclair, Vert, Quasar, and Spuma di Sciampagna, a short collection of Goofi In the press release dated March 5, 2025, Promotica SpA – a loyalty agency specializing in marketing solutions aimed at increasing sales, customer loyalty, and brand advocacy, listed on Euronext Growth Milan – announced that it has reviewed and approved its preliminary consolidated revenue for 2024 and the main KPIs, which have not been audited by a legal auditor. As of December 31, 2024, Promotica recorded preliminary consolidated revenue of € 93.50 million, marking a 10.7% growth compared to € 84.5 million in 2023. This result, slightly below the estimated € 100.00 million, was achieved despite logistical challenges caused by delays in deliveries due to the difficulties faced by container ships transiting through the Suez Canal. The necessary rerouting around Africa led to average delays of 20-30 days, impacting the launch and development of campaigns. However, the Group’s foreign market performance remained positive, generating € 14.10 million in revenue during the year, compared to € 12.00 million in the previous year (+17.5%). This result confirms the success of Promotica’s international expansion strategy, as the company continues to strengthen its presence abroad, seizing new growth opportunities and solidifying its role as a key player in the global loyalty sector. During the year, Promotica successfully managed 363 promotional campaigns, up from 318 in 2023, with an average campaign value of approximately €0.19 million. The company collaborated with 143 clients and worked with 153 suppliers, including 12 selected under exclusive contracts, further demonstrating its commitment to ensuring quality and reliability throughout the entire operational supply chain. The Board of Directors will approve the Annual Financial Statements and the Consolidated Financial Statements on May 5, 2025, taking advantage of the 180-day deadline to account for the specific aspects of the loyalty business, particularly regarding the processing times for returns from customers and promotional contributions granted to them. As a result, the final consolidated revenue may differ from the preliminary figures approved today . The revenue growth and expansion into foreign markets mark a significant step in Promotica’s strategic consolidation and development, confirming its ability to achieve its objectives and effectively respond to the needs of major industry players. While awaiting the publication of the May results, we confirm our estimates: target price € 6,50, BUY rating, risk Medium.

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