In the press release of November 5th, 2024, Pozzi Milano SpA – a company active in the tableware fashion sector and owner of the “EasyLife” brand and, through its subsidiary Pozzi Brand Diffusion S.r.l., the historic brands “Pozzi” and “Castello Pozzi” – announced the acquisition of a new order worth over € 1.60 million for the sale of EasyLife-branded products in Poland from a renowned European retail chain.
The supply, focused on high-quality tableware items, will be fulfilled in the first quarter of 2025 and marks another step forward in the internationalization strategy announced at the time of the IPO and already underway by the Group, as communicated to the market during the approval of the 2024 semi-annual financial report.
The inclusion of the EasyLife brand in the portfolio of this prominent European retail chain, which has been supplying the Pozzi Milano 1876 brand since the first quarter of 2024, strengthens the Company’s presence in the European market and confirms the effectiveness of its diversification and expansion strategy.
In conclusion, this new order represents a further step forward in Pozzi Milano Group’s internationalization strategy, in line with the objective of strengthening its presence in foreign markets. With a strong distribution network and a continued capacity for innovation, the Group intends to continue along this path by expanding its offerings, promoting Italian design, and responding to the needs of an international clientele with high-quality, elegant tableware collections. This success further enhances Pozzi Milano’s position in the sector, promoting the excellence of “Made in Italy.”
Considering the press release, we confirm our recommendation: target price €1.25, rating BUY, and MEDIUM risk.
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