BREAKING NEWS – 26.07.2023

In the press release of July 24th, 2023, IDNTT, a MarTech Content Factory active in omnichannel content production, listed on the Euronext Growth Milan market and on the open market segment “Quotation Board” of the Frankfurt Stock Exchange, announced that it has signed a partnership agreement with RCS Mediagroup, one of the leading international multimedia publishing groups, active in all areas of publishing, from newspapers to magazines, from digital to books, and from TV to new media.  The agreement involves the management and development of the Twitch channel of La Gazzetta dello Sport (the “Gazzetta”), a leading newspaper in the Italian sports journalism landscape, thus sealing a collaboration aimed at embarking on a path of development, growth and innovation of the Gazzetta’s Twitch channel. IDNTT, in this regard, will leverage its know-how, providing a multidisciplinary team that will be in charge of enhancing the live broadcasts of the aforementioned Twitch channel, supervising its direction and increasing the level of community engagement, with a strong orientation toward the new generations. La Gazzetta dello Sport is part of the RCS group, and is among the top Italian daily newspapers in terms of circulation. It represents the first sports daily in the country and the longest-running in Europe of its kind, with nearly 2 million (source audipress) readers per day, between the printed and digital media, proving to be the leading newspaper in Italian sports journalism, with a positive trend in the number of readers. Christian Traviglia, Chairman and CEO of IDNTT, comments, “It is a source of pride for us to sign a partnership with such an important player as RCS. We have been active for many years in the production of digital content for the sports sector, pioneers in the development of new channels and languages of communication that aim to create dialogue and interactions with new generations.” Keeping in mind what has been communicated, we confirm our recommendation: target price € 6.80, rating BUY and risk MEDIUM.

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