Primi sui Motori
On 24 July 2012 Primi sui Motori was admitted to listing on the AIM Italia market by Borsa Italiana. Integræ SIM is a Nomad and Global Coordinator of the operation. The collection of 3.51 million Euros through placement. The operation represented a partial ‘Exit’ of the Private Equity Equilybra Capital Partners Fund (shareholder of the Issuer since 2009). The company, on the first day of negotiating, closed at a price of about Euro 25 with a +13.6% compared to the placement price. For the second time (the first time was the Frendy Energy operation) in the history of the “unregulated” market reserved for small and medium-sized enterprises, subscriptions were collected from a panorama of investors comprising primary funds and institutional investors.
The placement price is equal to € 22.00.
Taking advantage of the legislation introduced by the “Development Decree” of 2012, Integrae assisted Primi sui Motori, a company listed on the AIM Italy market, leader in Italy in search engine positioning (SEO) services, in the structuring of the “mini-bond” “Primi sui Motori 9% 2013-2016” negotiated on the EXTRAMOT market managed by Borsa Italiana. The issue of a maximum of Euro 3 million, unrated, with a three-year duration, an annual coupon of 9%, and full repayment at maturity was subscribed by institutional and retail investors during 2 successive bidding periods between July 2013 and December 2013.
Acquisition of 51% of 2ThePoint PSM S.r.l. and Crearevalore S.p.a, two important companies operating in web marketing. These operations allow Primi sui Motori to strengthen its leadership in a market that is currently growing strongly, presenting itself to all the different targets of companies with a complete range of communication, web, and digital marketing solutions.
The enterprise. Alessandro Reggiani started in 1998 with a software company called Syner.it Informatica oriented on SME clients. The company evolves from a system integrator to a web agency anticipating market needs and over the years invests more and more resources in the development of know-how in the field of Search Engine Optimization (SEO). In 2004, the Primi Sui Motori brand was created, which characterizes the positioning service carried out by the company, which is also being used by several web agencies that distribute it to their clients throughout Italy.
Ultima Ricerca Primi sui Motori
BREAKING NEWS| In the press release dated July 7th, 2026, iVision Tech, an Innovative SME active in the design and manufacturing of acetate and combined eyewear, owner of the historic French luxury brand Henry Jullien and increasingly focused on the integration of eyewear manufacturing, electronics and optical components, announced that its subsidiary Sharbie Srl has signed a three-year agreement with AiLux Srl with an estimated total value of € 3.24 million. The agreement leverages the digital and operational expertise of Sharbie, a B2B technology company specialized in the development of digital solutions and operational services for businesses and professional networks that recently joined the Group, applying these capabilities to the needs of AiLux, a technology manufacturer engaged in the development of communication and automation systems for the stability, balancing and safety of electricity and gas networks, and an existing customer of D.E.C. Elettronica, another iVision Tech subsidiary specializing in the production of electronic boards. Specifically, the contract covers the provision of a specialized technical Help Desk service supporting installers during the configuration, installation, testing and final validation of CCI devices (Intelligent Concentrators and Controllers), hardware solutions designed to collect, aggregate and manage data or information flows from multiple sources, thereby improving the efficiency of networks and infrastructure. In practice, Sharbie will provide a predominantly remote support service through a ticketing platform integrated with telephone channels, WhatsApp Business and video conferencing, ensuring continuous technical assistance to installers throughout all operational phases. The service will include request handling, preliminary verification of the technical prerequisites of the installations, support in configuring communication protocols, verification of device power supply and connectivity, assistance during functional testing, and coordination with energy distribution operators. To execute the contract, Sharbie will deploy an organization consisting of approximately 25 operators on average, supported by a dedicated Project Manager and at least one operational coordinator, with the flexibility to increase staffing levels should operational requirements arise. The agreement with AiLux, scheduled to commence in July 2026 and lasting 36 months, represents the first contract announced following Sharbie’s inclusion within the iVision Tech Group and provides the first tangible evidence of the industrial and commercial potential of the newly acquired company. The transaction enables the Group to extend Sharbie’s digital and operational expertise to the energy distribution sector, strengthening its presence in B2B services while also creating favourable conditions for the future development of industrial smart glasses solutions. Furthermore, the collaboration builds on an existing relationship between AiLux and D.E.C. Elettronica, another Group subsidiary already supplying electronic boards to the customer, demonstrating iVision Tech’s ability to expand an established industrial partnership by complementing its hardware offering with digital services and specialized technical support through Sharbie. We believe that this contract represents an initial operational validation of the Group’s integration strategy, demonstrating how the acquisition of Sharbie can contribute not only to broadening the Group’s digital services offering, but also to the future adoption of professional smart glasses applications. Based on the information disclosed in the press release, we reiterate our BUY recommendation, €3.00 target price and Medium risk rating. |
