Primi sui Motori
On 24 July 2012 Primi sui Motori was admitted to listing on the AIM Italia market by Borsa Italiana. Integræ SIM is a Nomad and Global Coordinator of the operation. The collection of 3.51 million Euros through placement. The operation represented a partial ‘Exit’ of the Private Equity Equilybra Capital Partners Fund (shareholder of the Issuer since 2009). The company, on the first day of negotiating, closed at a price of about Euro 25 with a +13.6% compared to the placement price. For the second time (the first time was the Frendy Energy operation) in the history of the “unregulated” market reserved for small and medium-sized enterprises, subscriptions were collected from a panorama of investors comprising primary funds and institutional investors.
The placement price is equal to € 22.00.
Taking advantage of the legislation introduced by the “Development Decree” of 2012, Integrae assisted Primi sui Motori, a company listed on the AIM Italy market, leader in Italy in search engine positioning (SEO) services, in the structuring of the “mini-bond” “Primi sui Motori 9% 2013-2016” negotiated on the EXTRAMOT market managed by Borsa Italiana. The issue of a maximum of Euro 3 million, unrated, with a three-year duration, an annual coupon of 9%, and full repayment at maturity was subscribed by institutional and retail investors during 2 successive bidding periods between July 2013 and December 2013.
Acquisition of 51% of 2ThePoint PSM S.r.l. and Crearevalore S.p.a, two important companies operating in web marketing. These operations allow Primi sui Motori to strengthen its leadership in a market that is currently growing strongly, presenting itself to all the different targets of companies with a complete range of communication, web, and digital marketing solutions.
The enterprise. Alessandro Reggiani started in 1998 with a software company called Syner.it Informatica oriented on SME clients. The company evolves from a system integrator to a web agency anticipating market needs and over the years invests more and more resources in the development of know-how in the field of Search Engine Optimization (SEO). In 2004, the Primi Sui Motori brand was created, which characterizes the positioning service carried out by the company, which is also being used by several web agencies that distribute it to their clients throughout Italy.
Ultima Ricerca Primi sui Motori
BREAKING NEWS| In the press release dated February 18th, 2026, Casta Diva Group SpA, a multinational company listed on Euronext Growth Milan and operating in the communication, branded content production and live entertainment sectors, announced its preliminary consolidated revenues for FY25A, which have not been subject to statutory audit. Consolidated revenues as at December 31st, 2025 amounted to € 134.90 million, up 10.7% compared to € 121.89 million in FY24A and broadly in line with our estimates of € 135.80 million as well as with the figure reported in the 2023–2026 Business Plan (published in December 2023). This performance is attributable to solid organic growth, driven by the strengthening of the Live Communication division, with the full integration of Casta Diva Art & Show and First Class, and by the execution of orders already included in the € 102.00 million backlog as at June 30th, 2025. 2026 has also started with strong momentum. The acquisition of Prodea’s events business unit, completed in January, further strengthens the Live Communication division by expanding the Group’s client base and territorial coverage, while involvement in high-profile media events such as the Closing Ceremony of the Milano Cortina 2026 Winter Paralympic Games consolidates Casta Diva’s reputation and confirms its competitive positioning in major international ceremonies. These events enhance visibility for the current financial year, allowing us to look at 2026 with a positive outlook. In summary, the preliminary results confirm the solidity of Casta Diva Group’s growth path, based on an effective balance between organic development and targeted acquisitions. Alignment with the objectives set out in the Business Plan strengthens the credibility of the strategy pursued and confirms the Group’s ability to generate sustainable growth over time. Taking into account the positive preliminary results and pending a discussion with management for a more in-depth analysis of the annual results, we confirm our recommendation: target price € 3.20, rating BUY, risk Medium |
