{"id":37185,"date":"2026-10-29T09:19:11","date_gmt":"2026-10-29T08:19:11","guid":{"rendered":"https:\/\/integrae.it\/?p=37185"},"modified":"2026-10-29T09:19:12","modified_gmt":"2026-10-29T08:19:12","slug":"breaking-news-43","status":"publish","type":"post","link":"https:\/\/integrae.it\/en\/research\/breaking-news-43\/","title":{"rendered":"BREAKING NEWS"},"content":{"rendered":"\n
In the press release dated October 27, 2026, Websolute SpA, an Innovative SME listed on Euronext Growth Milan and active in communications, digital technology and e-commerce digital marketing, announced its main consolidated management KPIs as of September 30, 2026, highlighting an acceleration in productive revenues, a significant recovery in profitability and a further improvement in its financial structure. The results consolidate the progress already recorded in the first half of the year and confirm the advancement of the 2026-2028 Business Plan, focused on restoring profitability, improving operating efficiency and enhancing proprietary technologies, with particular attention to artificial intelligence.

In the first nine months of 2026, Value of Production reached \u20ac 19.84 million, up 20.6% compared to \u20ac 16.45 million in 3Q25A, while revenues from sales and services increased by 21.7% to \u20ac 18.69 million. Growth also benefited from pass-through components, i.e. costs incurred on behalf of customers and subsequently recharged without generating direct margins. Therefore, the evolution of productive revenues provides a more meaningful indication of the underlying operating performance, increasing by 10.3% to \u20ac 16.15 million compared to \u20ac 14.64 million in the previous year. The trend highlights a clear acceleration in the third quarter, with productive revenues of approximately \u20ac 5.10 million, up 20.9%, following the 5.5% growth recorded in the first half. The mix also continues to shift toward higher value-added activities, driven by technology platforms, training and artificial intelligence, against a reduction in social marketing services.

The improvement in the business mix and cost rationalization measures supported the recovery in profitability. Reported EBITDA reached \u20ac 2.39 million, compared to \u20ac 0.97 million in 3Q25A (+147.2%), with the EBITDA margin increasing from 5.9% to 12.0%. Excluding non-recurring items of \u20ac 0.23 million, mainly attributable to the reorganization measures already recognized in the first half, Adjusted EBITDA stood at \u20ac 2.62 million, almost doubling compared to \u20ac 1.35 million as of September 30, 2025 (+94.1%). The Adjusted EBITDA margin therefore increased to 13.2% of Value of Production from 8.2% in 3Q25A, and to 16.2% of productive revenues from 9.2% in the comparable period, highlighting greater efficiency in converting core operating activity into profitability. Particularly significant was the recovery recorded in the third quarter, with Adjusted EBITDA of approximately \u20ac 0.60 million, improving by \u20ac 0.85 million compared to 3Q25, thanks to growth in productive revenues, tighter cost control and the first benefits from the integration of AI into operating processes.
The financial structure also recorded a positive evolution, with NFP standing at \u20ac 4.30 million of debt compared to \u20ac 6.36 million at year-end 2025. This improvement has already brought NFP below the 2026 target range of \u20ac 4.80 million-\u20ac 5.30 million set out in the Business Plan, confirming the Group\u2019s ability to strengthen its financial position while continuing to pursue strategic investments.

Against this backdrop, artificial intelligence represents one of Websolute\u2019s main growth drivers, as the Group progressively strengthens its positioning as an AI-First Digital Agency through an offering model in which AI is not an ancillary service, but a technology natively integrated across all activities. In particular, the offering is structured around four complementary areas: Brand, which uses AI to develop communication and brand identity strategies (AI-Driven); Marketing, which leverages AI to optimize campaigns and commercial performance (AI-Augmented); Platforms, focused on developing digital platforms designed with AI integrated from the outset (AI-Native); and AI Transformation, dedicated to the adoption of artificial intelligence within corporate processes (Enterprise-Ready). This approach enables the Group to support customers throughout the entire digital transformation journey, from strategic consulting to implementation and management of solutions, fostering long-term commercial relationships, cross-selling opportunities among subsidiaries and a greater contribution from recurring revenues.

This positioning is the result of an investment path launched in 2023, initially focused on developing expertise and experimenting with Generative AI, and continued in 2024 with the establishment of a dedicated business unit and the launch of the first large-scale projects. In 2025, the Group further strengthened its proprietary platform, allocating approximately 96.0% of the Parent Company\u2019s total investments to growth investments, while in the first half of 2026 it invested \u20ac 0.82 million in intangible assets, mainly for the evolution of AI platforms and agentic systems. These investments enabled the development of an ecosystem of proprietary technologies that represents an important differentiating factor in the AI Transformation market, particularly for medium-sized and large enterprises.

At the core of the offering is the Company AI Platform, a proprietary infrastructure that connects corporate knowledge with management systems such as ERP, CRM and PIM through intelligent agents capable not only of processing information and generating content, but also of executing operations directly within integrated systems. Several vertical solutions have been developed on this platform: AI Support, dedicated to multilingual assistance for customers, partners and internal staff; AI Content Machine, for the creation of multimedia content; Agentic Website ASK, which enables real-time personalized web experiences; Voice Agents, for automating voice interactions and contact management; and AI Academy and Knowledge Forge, focused on training and the enhancement of corporate knowledge. These technologies are complemented by the Group\u2019s other proprietary platforms, including Showefy\u00a9, a SaaS solution developed by Lunghezza d\u2019Onda for the Home & Design sector, characterized by a high degree of revenue recurrence.

AI solutions are already being used in projects for GS1 Italy, Pesaro Italian Capital of Culture 2024 and major customers operating, among other sectors, in logistics, Home & Design, finance, insurance, fundraising, cosmetics, pharmaceutical distribution and tourism. Their strategic relevance is twofold: from a commercial perspective, they enable the Group to broaden its offering toward higher value-added services and develop licensing or subscription-based models, supporting revenue recurrence and scalability; from an operating perspective, the integration of AI into production processes makes it possible to improve efficiency and manage higher volumes without a proportional increase in costs. Initial results are already visible: in the first nine months of 2026, revenues from AI solutions increased by 120.0% compared to the previous year, with a growing contribution from new customers and recurring revenues. The Group is also strengthening its commercial pipeline to support the growth expected in 2027, benefiting from an Italian AI market that reached \u20ac 1.80 billion in 2025 (+50.0%), with 46.0% attributable to Generative AI and hybrid projects. The growing adoption of these technologies is also confirmed by ISTAT data, according to which the share of Italian companies with at least ten employees using AI increased to 16.4% in 2025, compared to 8.2% in 2024 and 5.0% in 2023.

The evolution of the AI offering is part of the five strategic pillars of the 2026-2028 Business Plan, which include the recovery of the Parent Company\u2019s profitability, the enhancement of the strategic subsidiaries Moca and Lunghezza d\u2019Onda, the development of proprietary platforms and recurring revenues, the completion of efficiency measures and greater commercial and operating integration among the Group companies. The progressive adoption of AI solutions and higher-recurring-revenue models therefore represents one of the main factors supporting the expected margin expansion in 2027-2028, with potential additional opportunities arising from faster commercial development or further enhancement of proprietary assets, which are not currently incorporated into the Plan forecasts.

In light of the results, Websolute confirms its 2026 targets, which envisage Value of Production in the range of \u20ac 24.60 million-\u20ac 26.10 million, EBITDA of \u20ac 3.70 million-\u20ac 4.10 million, corresponding to a margin of 15.0%-15.7%, and NFP of \u20ac 4.80 million-\u20ac 5.30 million of debt. For 2028, the Plan envisages Value of Production of \u20ac 27.60 million-\u20ac 29.30 million, EBITDA of \u20ac 5.50 million-\u20ac 6.30 million, with margins of 19.9%-21.5%, and NFP of \u20ac 0.50 million-\u20ac 1.00 million of debt. The fourth quarter, historically the most significant in terms of revenues and profitability, will therefore be key to consolidating the progress achieved, through the conversion of the order backlog into productive revenues, profitability and cash generation. The priorities remain the strengthening of margins, the commercial acceleration of AI solutions, greater integration among the Group companies and tight working capital management, laying the foundations for the growth expected in 2027-2028. Taking into account the information disclosed in the press release, we therefore confirm our recommendation: Target Price \u20ac 3.00, BUY rating, MEDIUM risk.<\/strong>In the press release dated October 27, 2026, Websolute SpA, an Innovative SME listed on Euronext Growth Milan and active in communications, digital technology and e-commerce digital marketing, announced its main consolidated management KPIs as of September 30, 2026, highlighting an acceleration in productive revenues, a significant recovery in profitability and a further improvement in its financial structure. The results consolidate the progress already recorded in the first half of the year and confirm the advancement of the 2026-2028 Business Plan, focused on restoring profitability, improving operating efficiency and enhancing proprietary technologies, with particular attention to artificial intelligence.

In the first nine months of 2026, Value of Production reached \u20ac 19.84 million, up 20.6% compared to \u20ac 16.45 million in 3Q25A, while revenues from sales and services increased by 21.7% to \u20ac 18.69 million. Growth also benefited from pass-through components, i.e. costs incurred on behalf of customers and subsequently recharged without generating direct margins. Therefore, the evolution of productive revenues provides a more meaningful indication of the underlying operating performance, increasing by 10.3% to \u20ac 16.15 million compared to \u20ac 14.64 million in the previous year. The trend highlights a clear acceleration in the third quarter, with productive revenues of approximately \u20ac 5.10 million, up 20.9%, following the 5.5% growth recorded in the first half. The mix also continues to shift toward higher value-added activities, driven by technology platforms, training and artificial intelligence, against a reduction in social marketing services.

The improvement in the business mix and cost rationalization measures supported the recovery in profitability. Reported EBITDA reached \u20ac 2.39 million, compared to \u20ac 0.97 million in 3Q25A (+147.2%), with the EBITDA margin increasing from 5.9% to 12.0%. Excluding non-recurring items of \u20ac 0.23 million, mainly attributable to the reorganization measures already recognized in the first half, Adjusted EBITDA stood at \u20ac 2.62 million, almost doubling compared to \u20ac 1.35 million as of September 30, 2025 (+94.1%). The Adjusted EBITDA margin therefore increased to 13.2% of Value of Production from 8.2% in 3Q25A, and to 16.2% of productive revenues from 9.2% in the comparable period, highlighting greater efficiency in converting core operating activity into profitability. Particularly significant was the recovery recorded in the third quarter, with Adjusted EBITDA of approximately \u20ac 0.60 million, improving by \u20ac 0.85 million compared to 3Q25, thanks to growth in productive revenues, tighter cost control and the first benefits from the integration of AI into operating processes.
The financial structure also recorded a positive evolution, with NFP standing at \u20ac 4.30 million of debt compared to \u20ac 6.36 million at year-end 2025. This improvement has already brought NFP below the 2026 target range of \u20ac 4.80 million-\u20ac 5.30 million set out in the Business Plan, confirming the Group\u2019s ability to strengthen its financial position while continuing to pursue strategic investments.

Against this backdrop, artificial intelligence represents one of Websolute\u2019s main growth drivers, as the Group progressively strengthens its positioning as an AI-First Digital Agency through an offering model in which AI is not an ancillary service, but a technology natively integrated across all activities. In particular, the offering is structured around four complementary areas: Brand, which uses AI to develop communication and brand identity strategies (AI-Driven); Marketing, which leverages AI to optimize campaigns and commercial performance (AI-Augmented); Platforms, focused on developing digital platforms designed with AI integrated from the outset (AI-Native); and AI Transformation, dedicated to the adoption of artificial intelligence within corporate processes (Enterprise-Ready). This approach enables the Group to support customers throughout the entire digital transformation journey, from strategic consulting to implementation and management of solutions, fostering long-term commercial relationships, cross-selling opportunities among subsidiaries and a greater contribution from recurring revenues.

This positioning is the result of an investment path launched in 2023, initially focused on developing expertise and experimenting with Generative AI, and continued in 2024 with the establishment of a dedicated business unit and the launch of the first large-scale projects. In 2025, the Group further strengthened its proprietary platform, allocating approximately 96.0% of the Parent Company\u2019s total investments to growth investments, while in the first half of 2026 it invested \u20ac 0.82 million in intangible assets, mainly for the evolution of AI platforms and agentic systems. These investments enabled the development of an ecosystem of proprietary technologies that represents an important differentiating factor in the AI Transformation market, particularly for medium-sized and large enterprises.

At the core of the offering is the Company AI Platform, a proprietary infrastructure that connects corporate knowledge with management systems such as ERP, CRM and PIM through intelligent agents capable not only of processing information and generating content, but also of executing operations directly within integrated systems. Several vertical solutions have been developed on this platform: AI Support, dedicated to multilingual assistance for customers, partners and internal staff; AI Content Machine, for the creation of multimedia content; Agentic Website ASK, which enables real-time personalized web experiences; Voice Agents, for automating voice interactions and contact management; and AI Academy and Knowledge Forge, focused on training and the enhancement of corporate knowledge. These technologies are complemented by the Group\u2019s other proprietary platforms, including Showefy\u00a9, a SaaS solution developed by Lunghezza d\u2019Onda for the Home & Design sector, characterized by a high degree of revenue recurrence.

AI solutions are already being used in projects for GS1 Italy, Pesaro Italian Capital of Culture 2024 and major customers operating, among other sectors, in logistics, Home & Design, finance, insurance, fundraising, cosmetics, pharmaceutical distribution and tourism. Their strategic relevance is twofold: from a commercial perspective, they enable the Group to broaden its offering toward higher value-added services and develop licensing or subscription-based models, supporting revenue recurrence and scalability; from an operating perspective, the integration of AI into production processes makes it possible to improve efficiency and manage higher volumes without a proportional increase in costs. Initial results are already visible: in the first nine months of 2026, revenues from AI solutions increased by 120.0% compared to the previous year, with a growing contribution from new customers and recurring revenues. The Group is also strengthening its commercial pipeline to support the growth expected in 2027, benefiting from an Italian AI market that reached \u20ac 1.80 billion in 2025 (+50.0%), with 46.0% attributable to Generative AI and hybrid projects. The growing adoption of these technologies is also confirmed by ISTAT data, according to which the share of Italian companies with at least ten employees using AI increased to 16.4% in 2025, compared to 8.2% in 2024 and 5.0% in 2023.

The evolution of the AI offering is part of the five strategic pillars of the 2026-2028 Business Plan, which include the recovery of the Parent Company\u2019s profitability, the enhancement of the strategic subsidiaries Moca and Lunghezza d\u2019Onda, the development of proprietary platforms and recurring revenues, the completion of efficiency measures and greater commercial and operating integration among the Group companies. The progressive adoption of AI solutions and higher-recurring-revenue models therefore represents one of the main factors supporting the expected margin expansion in 2027-2028, with potential additional opportunities arising from faster commercial development or further enhancement of proprietary assets, which are not currently incorporated into the Plan forecasts.

In light of the results, Websolute confirms its 2026 targets, which envisage Value of Production in the range of \u20ac 24.60 million-\u20ac 26.10 million, EBITDA of \u20ac 3.70 million-\u20ac 4.10 million, corresponding to a margin of 15.0%-15.7%, and NFP of \u20ac 4.80 million-\u20ac 5.30 million of debt. For 2028, the Plan envisages Value of Production of \u20ac 27.60 million-\u20ac 29.30 million, EBITDA of \u20ac 5.50 million-\u20ac 6.30 million, with margins of 19.9%-21.5%, and NFP of \u20ac 0.50 million-\u20ac 1.00 million of debt. The fourth quarter, historically the most significant in terms of revenues and profitability, will therefore be key to consolidating the progress achieved, through the conversion of the order backlog into productive revenues, profitability and cash generation. The priorities remain the strengthening of margins, the commercial acceleration of AI solutions, greater integration among the Group companies and tight working capital management, laying the foundations for the growth expected in 2027-2028. Taking into account the information disclosed in the press release, we therefore confirm our recommendation: Target Price \u20ac 3.00, BUY rating, MEDIUM risk.<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"

In the press release dated October 27, 2026, Websolute SpA, an Innovative SME listed on Euronext Growth Milan and active in communications, digital technology and e-commerce digital marketing, announced its main consolidated management KPIs<\/p>\n","protected":false},"author":5,"featured_media":34195,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-ricerche.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[240,252],"tags":[192],"class_list":["post-37185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","category-breaking-news-en","tag-websolute-en"],"acf":[],"yoast_head":"\nBREAKING NEWS - integrae.it \u2013 Financial Boutique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integrae.it\/en\/research\/breaking-news-43\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BREAKING NEWS - 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