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In particular, four campaigns, for a total of \u20ac 44.00 million, were launched during October and early November, while the remaining part (about \u20ac 9.00 million) will be launched by the end of the year.<br><br>The new campaigns were developed with national companies, active in the large-scale retail and Energy sectors, namely: Apulia Distribuzione, Bennet, Caddy\u2019s, Carrefour (Puglia Distribuzione), Coop, Conad, Edison Energia and V\u00e9g\u00e9. Added to these is also the campaign launched on the foreign market for Co-op Hungary, an international player operating in the large-scale retail sector and one of the leading retail chains in Hungary. This operation confirms the success of the choice made in the first part of the year, relating to the launch of the Promotica International division, aimed at strengthening the Group\u2019s positioning abroad and encouraging entry into new markets.<br><br>The Group\u2019s extensive experience in the loyalty field and in the implementation of tailor-made loyalty programs allows the Group to manage all phases of campaigns directly, from ideation to product implementation, positioning itself as an ideal consultant in the industry.<br><br>The press release reflects what was anticipated during the publication of the half-year financial statements and confirms the Company\u2019s positive performance. We confirm our estimates:<strong> target price \u20ac 7.00, rating BUY and risk MEDIUM.<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In a press release of November 6, 2023, Promotica SpA &#8211; a loyalty agency specializing in the implementation of marketing solutions aimed at increasing sales, loyalty and brand advocacy, listed on Euronext Growth Milan<\/p>\n","protected":false},"author":5,"featured_media":11539,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-ricerche.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[240,252],"tags":[181],"class_list":["post-20738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","category-breaking-news-en","tag-promotica-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BREAKING NEWS - 09.11.2023 - integrae.it \u2013 Financial Boutique<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/integrae.it\/en\/research\/breaking-news-09-11-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BREAKING NEWS - 09.11.2023 - integrae.it \u2013 Financial Boutique\" \/>\n<meta property=\"og:description\" content=\"In a press release of November 6, 2023, Promotica SpA &#8211; 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